Work Experience & Skills

Recent Work History

Principal Software Engineer

⁠Dr. Harold Katz, LLC dba TheraBreath (January 2010 to May 2022)

• Solely managed custom-built high-volume, high-revenue ecommerce website, including both front-end and back-end development and implementation, that became an instrumental part of company being acquired in December 2021, for $580 million.
• Developed and maintained front-end website pages and admin UI written in classic ASP, C#, HTML, CSS and JS
• Developed server-side software components in C# to use third-party APIs, including Shopify, UPS, USPS, Authorize.net, and PayPal, to communicate with legacy systems to perform shipping and accounting tasks.
• Uploaded content and created new webpages when required, including converting and optimizing videos and using lazy loading.
• Developed and implemented code to automate sales with custom logic for upsells and free items based on spending levels.  
• Maintained several country-specific websites and content-specific WordPress blog sites by providing updates to content and themes when necessary.
• Configured and maintained various tracking and remarketing pixels, including Google Analytics, Tag Manager, Facebook, TikTok, and Bing.
• Created and managed SQL databases and queries, functions, and stored procedures, installation of security certificates.       
• Performed data analysis based on business needs, including but not limited to sales reporting, sales tax audit to determine economic nexus, cohort analyses, and forecasting. 
• Built and sent responsive HTML transactional and campaign emails for Marketing. 
• Configured DNS for domains and Windows server IIS settings.   
• Integrated robust security practices, including installation of security certificates, optimization of security protocols on server, 2FA for admin access, frequent security scans, PCI security compliance, data encryption or redaction of sensitive and personally identifiable information.     
• Managed Payment Card Industry (PCI) compliance, including running server and website security scans frequently and updating best practices for server protocols, code, and data when needed. 
• Developed and implemented General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and (Americans with Disabilities Act) ADA accessibility compliance standards for website and customer service.       
• Prioritized and executed best practices and strategies to promote sales growth and technical advancements on website. 

Web Developer / Consultant / Owner

RYBX Inc. (2005 to 2010)

• Operated successful web development, design, consulting, and email marketing business.
• Provided consulting services to travel companies, local government agencies, grocery store chains, graphic design firms, and software companies.
• Developed and maintained websites for clients, including integration of APIs, based on needs in various programming languages and CMS’s such as classic ASP, HTML, PHP, and WordPress.
• Developed white-label email marketing system utilizing Mailchimp’s API. 
• Created, formatted, and sent marketing emails on behalf of clients’ specifications.

Web Developer / Owner / Buyer

Who Wants A Treat (2009 to 2015)

• Owned and operated online pet-related retail eCommerce business.
• Developed and managed online presence, including website, social media network, and email marketing. 
• Worked directly with manufacturers to negotiate and purchase inventory, handled accounting of business day-to-day operations,
• made sole decisions on promotions, purchasing, mark-up, shipping to a customer base of over 7,500. 
• Grew revenue over 400% in less than one year. 
• Automated scripts and procedures with back-end operations, orders, email marketing, autoresponders.

Webmaster

Uniworld River Cruises (2002 to 2005)

• Maintained company website and intranet.
• Created new webpages and uploaded content when required.
• Developed new dynamic functionality for website.
• Created and sent email campaigns for Marketing. 
• Assisted with implementation and maintenance of travel airfare database system that searched lowest airfare based on search parameters.
• Participated in meetings and was liaison for IT for development of a new online reservations system built by an outside software company.
• Set-up and implemented automated functionality for travel reservations system, such as Sabre and Apollo, as well as provided training to employees.
• Provided IT help desk support for computer and system assistance and upgrades for employees.

More details available on LinkedIn.

Current Skillset

• Classic ASP (VBScript): Advanced, 20 years
• Microsoft SQL Server: Advanced, 20 years
• HTML5 & CSS3, Web Design & Development: Advanced, 20 years
• Email Marketing (Strategy, Content, Design, Send): Advanced, 20 years
• Ecommerce (Strategy, Web Development, Automation): Advanced, 20 years
• Windows Server / IIS: Advanced, 20 years
• DNS Configuration: Advanced, 20 years
• Security Certificates (issuance and installation): Advanced, 20 years
• JavaScript (Vanilla & jQuery): Advanced, 15+ years
• WordPress: Advanced, 15+ years
• PCI Compliance: Advanced, 13 years
• C# (.NET 6): Advanced, 8 years
• Software Development: Advanced, 8 years
• Shopify: Advanced, 3 years
• NextJS: Intermediate, 2 years
• Azure: Intermediate, 2 years
• Headless CMS: Intermediate, 2 years
• React: Intermediate, 2 years

Programs & APIs Actively Used

• Windows: 20 years
• Windows Server & IIS: 20 years
• Microsoft SQL Server: 20 years
• Microsoft Office / 365: 20 years
• WordPress: 15 years
• jQuery: 15 years
• Adobe Creative Cloud (incl. previous versions): 15 years
• Mailchimp (including API): 15 years
• Strongmail: 12 years
• Google API (including Maps, Analytics, Tag Manager): 8 years
• Authorize.net (including API): 10 years
• PayPal (including API): 10 years
• Amazon Seller Central: 10 years
• Campaign Monitor (including API): 8 years
• Visual Studio: 5 years
• TaxJar (including API): 5 years
• Stripe (including API): 5 years
• Shopify (including API): 3 years
• Cloudmersive API: 3 years
• Postman: 3 years
• GitHub: 3 years
• Node Package Manager: 3 years
• VS Code: 2 years
• TailwindCSS: 2 years
• NextJS: 2 years
• Azure: 2 years
• SendGrid (including API): 2 years
• Hygraph: 2 years
• Contentful: 2 years

Elected Positions

City of Los Angeles

⁠Zone 1 Representative, Mid City West Neighborhood Council, 2008-2011.
Also served as Communications Committee Vice-Chair (2008-2010) and Chair (2010-2011)

Beverly Court Homeowners Association

⁠Co-President, Everett, Washington, 2018-Current

Active Memberships

OWASP Foundation, Member since 2021

Featured In

Featured in People Magazine for my work as owner of Who Wants A Treat, an online ecommerce site for all natural pet food and treats.